I have been given the project, ‘Survival Kit’. This project is to develop, design and brand an item of packaging that will contain our randomly selected brand’s ‘Survival Kit’. For the products, I have to determine five or more items that this kit contains. The topic that I got is: Are We There Yet. It is a brand aiming for parents with their children on a long journey. In order to create a brand name, I have shorten to AWTY.
In terms of the brand, I decided to aim at parents with new born baby on long flights. Therefore, for the logo, I tried to use the positive and negative spaces to create an “A” with the shape of the plane.
The kits are designed for the sick babies on the plane. Since they are new born babies, all of the kits would be used by the parents. The kit would be a foldable pillow bag that could be hanged on the back of the plane seats. The whole pillow bag is done by myself with fabrics and towels and the kit includes a cough syrup, nasal drop, a skin cream, a thermometer. I have also created stickers and leaflets inside the kit as an instruction or guide to the users.
