In this project, I am trying to move Li Ning the brand to Paris and there are two approaches for the event, one of them is a basketball event where people come together in Paris. The target audience is from age 16-25. It is an opportunity for them to talk to thier favourite basketball players, celebrities and role models.
This basketball event is located at Place de la Concorde that is located near the Effiel Tower where the most significant iconic place that represents Paris. Also we will be having a fashion show with a live DJ based around the Li-Ning attire. It is more likely described as a place for communication, game playing and entertainment.
In order to promote the event in Place de la Concorde, we’ve made posters as adverts and flyers to place on the public transport, taxi, tube station and bus stations. Moreover, I did the adverts digitally on different social medias, also did a Li Ning event page on facebook to let people spread the event and news further.
