In this project, I have rebranded the National Portrait Gallery, the logo, colours and typeface are all changed. This new logo is formed by primarly graphic elements, the logo insists the values of “journey, identity, diversity and develop”. In certain situations, the NPG logo may appear without the typeface and full name of association. In some brochures or poster, only the logo may be presented.
As visual tests, I have placed them on their website and it is shown individually and on the devices, also I have designed an app for the gallery since it has not got one at the moment. Then, I have made a ten second animation introducing their new logo in different colours, showing their diversity and representing different identities.
Not only about the online, I photoshop the new logo onto the existing posters in the tube station. Moreover I have created flyer, ticket and brochure designs for the recent exhibitions.
